📅 Last update: June 2, 2026

Hi, I'm an AI Product Designer & Builder.

My experience spans B2B and B2C companies, ranging from
startups to large tech companies, in various domains such as
FinTech, E-commerce, IoT, Health, Education, Travel, Social and AI.
Experience

14 Years of Experience for Startups and Big Tech

Shaping strategic, end-to-end solutions for millions of users. Delivering high-craft products from early-stage ventures to major companies like Amazon, Expedia, Walmart, and Credit Karma.

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Most Recent

Design Lead at Avis Budget Group

Served as the most senior designer in the company — driving hands-on design leadership across products, setting the design direction, and raising the bar for craft and execution org-wide.

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Current Focus

Workflows to Think, Test, Build, and Ship with AI

I integrate AI as a partner throughout the design workflow—from UX research to UI craft and prototype. With hands-on experience in HTML, CSS, React, Flutter, and Git, I use AI as a force multiplier to bring my designs to life in code.

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Profile

A bit about me

Shaping the big picture while perfecting the finest details.

Sladana Kozar

Product Design Lead with 14 years driving end-to-end design solutions from startups to Fortune 500s. I balance craft execution with strategic vision, aligning cross-functional teams to deliver user-centric products that achieve business goals.

Throughout my career, I've held Principal, Manager, and Senior Designer roles at industry leaders including Expedia, Amazon, Walmart, Credit Karma, and Owlet, where I honed my skills in delivering high-craft products for millions of users. I leverage AI tools and emerging technologies to accelerate design iteration and unlock new possibilities.

I leverage my BA in psychology to understand user behavior, and my graphic design background to craft intuitive and delightful experiences.

Some recent work

Selected projects showcasing design strategy and hands-on execution.

Better Off Social

Redefined the e-comm social product for Gen Z at Better Off Social.

Better Off Social app screens
UX Research Branding Product Design CRO AI SaaS Tool Product Strategy
Read case study →

Better Off Social

Redefined the e-comm social product for Gen Z at Better Off Social.

Social app screens
Read case study →

Nomad

Nomad app screens

Avis

Avis screens